Klaviyo Launches Powerful New Features to Give Brands More Ownership of Their Customer-First Data and Help Deliver Personalized Experiences at Scale

BOSTON, July 28, 2021 /PRNewswire/ — Klaviyo, a leading customer data and marketing automation platform, today announced a variety of new features to enable brands to take more control of their customer data and use that information to provide better consumer experiences. The new offerings include a Price Drop Trigger, Multi-Step Forms, SMS UK availability, SMS A/B Testing and a Reports Library.

The new features help elevate the three core parts of Klaviyo’s platform: a secure database for storing everything brands know about their customers; messaging and marketing tools for creating and delivering personalized experiences; and a learning layer to help brands improve the experiences they deliver over time.

“Our singular focus at Klaviyo is to give our users more ownership. Ownership of their data, their customers and the experiences they deliver — and these new features reinforce that,” said Andrew Bialecki, co-founder and CEO

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