This week we share revenue-driving insights on omnichannel marketing and CTV advertising that can help ecommerce businesses increase consumer trust across marketing channels throughout the holidays and beyond.
State of ecommerce and the holiday season
eBay Ads surveyed 2000 eBay shoppers and 2000 online shoppers to uncover the state of ecommerce during the gifting season.
- 31% of online shoppers started holiday shopping before September 30 this year (13% YoY growth)
- 73% expecting to chase post-holiday bargains while 76% of eBay buyers plan to take advantage of after-Christmas and New Year shopping deals
- Ecommerce ad spend is projected to grow +14.9% in Q4
- COVID-19 has increased the importance of ecommerce as a media platform by 40%
- 33% of brands that shifted their ad dollars in Q1 and Q2 of 2020 moved money to ecommerce
Holiday shopping started earlier than usual and will also stay longer than usual.
Did
Article source: https://www.clickz.com/key-insights-ecommerce-omnichannel-marketing-ctv-and-holiday-season-conversions/264205/
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