Text marketing feature with built-in compliance builds on Keap’s robust SMS capabilities
Keap, the leader in sales and marketing automation software for entrepreneurs, today announced new text marketing capabilities designed to save business time, reduce chaos and simplify customer interactions by automating communication. The latest capabilities include automated text messaging and a broadcast texting feature with built-in compliance.
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Being able to effectively communicate with current and potential customers is key to overall business success; effective communication increases conversion, lowers churn and builds long-term relationships. While email is a proven and effective way to communicate with customers, email open rates have fallen and text messaging has become an increasingly vital communication tool. Research shows that text messaging has an open rate of 94% compared to email at 21%. In fact, 90% of all text messages are read within three minutes compared
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