Way back when the Internet was young and early internet surfers were using 3600 baud modems to launch themselves via copper into the Netscape driven cyberverse, trust and identity were not really as important as they are today. Flash forward to today: Identity and reputation both play a critical role for re-establishing trust across digital communications. Who calls or emails us and their credibility (whether the caller or sender is someone who’s credible enough and worth the time of the recipient to respond) are key elements that help us decide whether to take a call, open an email or respond to an SMS. Precautions, such as two-factor authentication, is based on the fact that we can’t trust just one form of identity. I hate to sound like an alarmist, but the Internet can be a scary place.

There are a number of other technologies and initiatives aimed at ensuring trust. For

Article source: https://marketingland.com/its-time-to-restore-identity-and-trust-to-digital-communications-266921

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