For eCommerce brands, the holidays are all about customer acquisition. Bringing in first-time shoppers with deep discounts for Black Friday and Cyber Monday deals is the easy part. The hard part is ensuring those customers don’t stay one-time purchasers and continuously engage with your brand. That’s where loyalty comes in.
A loyalty program is the perfect solution for maintaining customer engagement while providing value. And, to be most effective, it needs to be tailored to fit the mobile-first consumer, especially the 76% of loyalty members who prefer to engage with a brand via SMS.
Integrating your loyalty program with your SMS marketing strategy is the ideal way to engage shoppers before, in between, and after purchases with highly personalized and relevant messages. Not only can you segment customers based on loyalty data, but you can motivate those mobile-first shoppers to engage at exactly the right moment with the right rewards, Article source: https://www.retaildive.com/spons/its-time-to-make-your-loyalty-program-mobile-first/610851/
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