Iterable, a startup that helps companies build complex marketing campaigns across channels to reduce churn and increase usage, announced a $50 million Series C round today.
Investors include Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. Today’s investment brings the total raised to $80 million.
Company co-founder and CEO Justin Zhu says the Iterable platform captures a constant stream of data from consumers from a variety of sources to give marketers the ability to build segments or event triggers based on consumer behavior.
“Customers are streaming real-time updates of who they are, where they’re purchasing, what they’re doing in the app, what they’re up to on the website, and we’re taking all that data and making it available in real time,” Zhu explained.
Photo: Iterable
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Article source: https://techcrunch.com/2019/03/20/iterable-lands-50m-series-c-investment-to-expand-cross-channel-marketing-platform/
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