A startup that’s built cross-channel growth marketing platform — used by businesses to capture customers across whatever digital media they happen to be using — is today announcing funding to do some growing of its own. Iterable — which uses email, push and in-app notifications, SMS and other sources to interact with users and deliver them targeted, personalised marketing messages — has closed another $60 million in funding, a Series D that it’s going to use to continue scaling its business into more markets (it’s recently expanded in Europe with a London office), and with more hiring.
“Another” is the key word for this round: Iterable had announced $50 million in funding just earlier this year, in March.
“This is about being prepared because of the uncertainty in the wider market,” said co-founder and CEO Justin Zhu said in an interview. Article source: https://techcrunch.com/2019/12/10/iterable-founded-by-an-ex-twitter-engineer-nabs-60m-for-cross-channel-growth-marketing-tools/
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