Is SMS the new email? (Hint: Text ‘Yes’ if you’re hiring millennials.)

If you were born between 1980 and 2004, you are, arguably, a millennial.

And while there’s some debate on the exact cutoff date for millennials, one thing’s for sure: this generation is unlike any other. Millennials think differently, consume differently, and even talk differently. And, unlike previous generations, they’ll gladly avoid picking up the phone.

Author and consultant, Mark Prensky coined the term “digital native[s]” to describe millennials as, “native speakers of the digital language,” who think, process, and seek out information in a way that looks starkly different from previous generations. And, indeed, there’s plenty of data to back that up.

A 2010 study by Nielsen found that teenagers between the ages of 13 and 17 send 3,339 texts per month. That’s more than six per waking hour. More recently, a 2017 report by LivePerson

Article source: https://learn.g2crowd.com/sms-new-email-for-millennials