Many business owners state that SMS marketing is now becoming popular over email marketing when it comes to promoting goods and services. It is indeed an effective channel that has potential benefits, and this is why both small and large businesses across the world are opting for SMS marketing for their marketing and promotional needs.

Is SMS marketing on the rise- significant benefits of SMS mobile marketing campaigns

The following are the key advantages as to why SMS marketing campaigns are popular for businesses across the world-

  1. Immediate delivery- SMS can be instantly delivered to mobile phones in just a few seconds. This is beneficial for those campaigns that are time sensitive. These campaigns demand immediate action, and SMS marketing mainly helps them.
  2. Direct to the consumer- The SMS is delivered directly to the consumer. This improves customer engagement and response.
  3. Better open rates- Compared to email marketing, SMS marketing has an improved open

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