SMS is a channel with a host of potential benefits, but it’s fallen out of favor somewhat recently with marketers in the US and Europe – prompting the question: is SMS still relevant?
Key benefits of SMS marketing
- Immediate – messages are delivered to phones within seconds of being sent. This is useful for time-sensitive campaigns that require immediate action.
- Direct – texts are sent directly to individuals, forcing them to engage.
- High open-rate – 82% of survey respondents said they open every SMS text they receive
More users are on mobile than ever before
In 2012, 6 trillion text messages were sent worldwide. This number is on the rise, too: Q1 2017 saw 107m new mobile subscriptions, bringing the total to 7.6bn; predicted to rise to 9bn by 2022. This correlates with a significant increase in mobile traffic, which overtook desktop traffic in late 2016.
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