SMS marketing – when executed properly – can be one of the best and most reliable ways to connect with customers and offer a personalised experience. Kristen Pimpini shares what marketers need to know about SMS marketing and examples of businesses that have done it well.
One of the biggest challenges marketers face is effectively cutting through the noise to attract, convert and retain customers. Using the wrong tools or tactics to reach users can not only cost a business time and money, but it can also damage customer trust. In recent years, and more dramatically over the last 12 months, there has been a considerable increase in the use of SMS marketing. When done right, SMS marketing can play a major role in developing relationships with customers and converting prospects into long-term customers. But what do businesses need to know?
The right message, at the right time
Marketers are
Article source: https://www.marketingmag.com.au/hubs-c/opinion-is-sms-marketing-on-the-rise/
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