Is this poised to overtake SMS for preferred method of texting? Shutterstock
At the rate of speed technology is changing how we interact, no CMO can think that any platform in use now may be the first choice of their target audience in the near future. Case in point is SMS. It’s part of daily life and become such an ingrained way to communicate to the point that most marketing strategies include SMS campaigns.
There is an up-in-coming communication platform, however, set to change our focus: Rich Communication Services (RCS). As Digital Trends wrote last year “formed by a group of industry promoters in 2007 and brought under the wings of the GSM Association in 2008, it envisions a platform that’s significantly more rich and capable than today’s SMS.”
Labeled as text messaging 2.0, Google featured it at Mobile World Congress 2017. RCS is poised to become Article source: https://www.forbes.com/sites/steveolenski/2018/03/20/is-rcs-poised-to-overtake-sms-for-text-messaging-supremacy/
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