Integrating SMS into omnichannel communications

Nick Millward, VP Europe at mGage, looks at the ways that  SMS messaging can be used to improve your omnichannel strategy

We understand how important it is to meet your customers where they are, so integrating a robust omnichannel strategy can dramatically enhance the customer experience, leading to higher retention and revenue.   

With more than 3bn smartphone users worldwide, we ask has your brand adopted a customer engagement strategy that includes mobile messaging?

Below we’ve listed three ways retailers can incorporate SMS messaging into their omnichannel strategy.

1. Click and Collect

With 75 per cent of UK shoppers using Click Collect services, this is a great example of how some retailers are providing an omnichannel experience for its customers. It provides a seamless experience for the buyers as it allows them to switch from online

Article source: https://mobilemarketingmagazine.com/mobile-sms-messaging-omnichannel-strategy-mgage