Instant Messaging Users Will Jump To 4.3 Billion This Year, SMS Business Messaging Traffic To Hit 3.5 Trillion Messages In 2020

According to a forecast by Juniper Research, users of instant messaging services will grow 9 percent and reach 4.3 billion this year, as more people turn to mobile communication during the COVID-19 crisis.

The study also suggests expanding the capabilities of messaging channels via different protocols – such as digital payments. Juniper’s study advises companies such as WhatsApp and Facebook Messenger to develop e-commerce channels that will make use of digital payments and boost the use of messaging protocols – even after the pandemic is over.

For instance, WeChat – a very popular messaging service in China shows how a messaging platform can also offer other services such as food delivery, travel booking, and shopping via digital payments. WeChat allows marketers to create mini-programs within their app, which ultimately helps expand the services’ capabilities beyond messages.

In another recent press release JuniperResearch predicts that the total

Article source: https://www.digitalinformationworld.com/2020/05/instant-messaging-users-will-jump-over-to-4-billion-sms-business-messaging-to-hit-3-and-half-trillion-messages-in-2020.html