In a recent CleverTap survey, 1,000 respondents were asked to share how they really feel about SMS notifications from businesses. The data revealed interesting findings around which industries send the best marketing messages, the ways that businesses irritate consumers as well as the ideal frequency.
It’s important for businesses to understand how consumers feel about SMS notifications, especially since the average open rate for text message marketing campaigns is 98% — compared to 20% for email marketing campaigns.
When asked which industries send the best marketing messages, there were three industries that stood out for consumers: restaurants, food delivery and groceries, and streaming services/entertainment. The fact that 56% of consumers highly rate food-related industries aligns with consumer behavior as well: almost half (47%) of respondents who selected the food delivery and groceries industry also said that they order takeout several times a
Article source: https://thewisemarketer.com/channels/mobile-loyalty/how-consumers-really-feel-about-sms-notifications/
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