Infographic: Consumers Don’t Mind Hearing From Brands on Messaging Apps

The majority of consumers are willing to connect payment apps, especially PayPal, to their messaging apps. Chris Ratcliffe/Bloomberg/Getty Images

With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real chance to capitalize on this, according to a newly released study by Dallas-based marketing group Epsilon.

“We are on the verge of a transformational moment, as consumer behavior is dictating a shift towards intimacy of sharing content and experiences versus public sharing,” said Epsilon chief digital officer of agency business Tom Edwards.

Article source: http://www.adweek.com/news/advertising-branding/infographic-consumers-dont-mind-hearing-brands-messaging-apps-172431