Infobip Data Finds COVID-19 Accelerating Adoption of Omnichannel Marketing

Growing consumer appetite for digital experiences during pandemic sees brands shifting strategies and adopting new tools

Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security, released data showing that COVID-19 is driving businesses to invest in long-term digital solutions with a focus on SMS messaging and omnichannel communication solutions.

Infobip has been tracking how its clients are engaging in new ways with customers since the beginning of global lockdowns in March. Activity across Its communications platform, which has the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected to over 800 telecom networks, underscores a rapid acceleration of customer-centric digital transformation plans within organizations.

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Article source: https://martechseries.com/sales-marketing/sales-enablement/unified-communications/infobip-data-finds-covid-19-accelerating-adoption-omnichannel-marketing/