NASHVILLE, Tenn., June 10, 2021 /PRNewswire/ — As businesses adopt digital marketing strategies, social and influencer marketing have become more integral to their multichannel approach. Now influencers fill people’s social feeds as brands work to capitalize on this marketing trend. A new survey from SlickText, a proven leader in text communications, invited consumers to share their preferences on influencer communications and content.
While an influencer-first strategy has the potential to generate significant ROI, this approach has its own set of barriers. Marketers must hone brand and product awareness and demand through meaningful influencer-consumer conversations in trusted channels: text messaging and social media.
SlickText conducted the survey, “Do Consumers Trust Social Media Influencers? Here’s What Statistics Show,” to inform brands, marketers and influencers about social media’s volatile nature and offer recommendations on how best to optimize consumer trust. The survey examines influencer
Article source: https://www.murfreesboropost.com/news/state/influencers-impact-on-consumer-purchase-decisions/article_8af6792b-de34-59c2-928d-b3c8adace0d4.html
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