Our lives have changed drastically over the past few months as a result of the COVID-19 pandemic, and the way we communicate is no exception. In the first few weeks of March, the number of business communications sent via SMS increased by at least 32% compared to the same weeks of January according to SMS.to data, as fewer in-person interactions between brands and their customers created an intensified push to digital communications.
The rise in digital communications will only continue to grow as industries adapt to the new contactless standard, which requires brands to embrace new digital use cases to drive the customer experience and stay competitive. SMS and messaging will be a key channel to support communications strategies — even before the pandemic, research showed SMS open rates were as high as 98%, compared to just 20% of all emails. Gartner believed this was partly due to
Article source: https://customerthink.com/industries-ripe-for-messaging-adoption-through-covid-19-part-one-retail/
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