SMS, or Short Message Service (aka texting), can be an effective tool for marketing just like any form of communication and, in fact, more consumers prefer a text to an email or – God forbid – and actual phone call. Here, we dig into how you, as an indie artist can harness the power of SMS text marketing.
By Greg Majewski of CD Baby’s DIY Musician Blog
SMS (a fancy term for text messaging) can be a really effective channel to market your music. If done well, marketing your music through SMS can help you communicate with more fans, more quickly, and more effectively. We’ll get into all that below, but first, a little history…
Back when dinosaurs roamed the earth and mobile phones were bricks with physical buttons and monochrome screens, text messaging was viewed as an informal, occasional form of communication. Or, at the very least, the sort of thing
Article source: https://www.hypebot.com/hypebot/2021/07/indie-musicians-guide-to-sms-text-marketing.html
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