The first digital short text was over 25 years ago. Neil Papworth who was a Developer sent a message as “Merry Christmas” to the Vodafone director Richard Jarvis. This simple message is believed in giving rise to mobile communication technologies that we see now. SMS is present for more than a couple of decades now and it seems to stay even when the most advanced social media platforms and internet messaging applications like Facebook Messenger and WhatsApp etc. are there to compete. As per the latest research, almost 95% of the elder adult of the American population holds a mobile phone. A few types of research have shown that the P2P short messaging through SMS is declining. However, on the other hand, experts point out that
Article source: https://martechseries.com/mts-insights/guest-authors/important-things-to-consider-to-include-sms-to-your-business-marketing-strategies/
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