HubSpot has added targeted SMS messaging capabilities within its customer relationship (CRM) application, thanks to a partnership with SMS technology provider MessageMedia.
According to MessageMedia’s chief marketing officer Tara Salmon, “There are endless opportunities to grow your business using the versatility and power of SMS messaging.”
HubSpot states that, according to its own research, there has been a 43% rise in marketing emails to Australian inboxes since COVID-19. This means it can be more difficult for brands to cut through the noise.
The company believes that SMS is able to achieve that cut through – its statistics found that 90% of SMS messages are read within 90 seconds.
“Businesses need to be receptive to their customers’ preferences and tailor their experience accordingly,” explains HubSpot Australia and New Zealand head of marketing, Kat Warboys.
“Customers want information hyper-personalised, delivered via the channels that they prefer, and answers in real-time. SMS allows businesses to be more immediate
Article source: https://itbrief.com.au/story/hubspot-boosts-sms-marketing-capabilities-with-messagemedia
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