Social media is one of the most effective ways to attract new customers for any brand, but the travel and tourism industry can leverage it a bit differently. My agency works with multiple brands in the travel, hospitality and tourism industry, and social media is a major driving force behind their campaigns.

It’s no secret that any business in the travel and tourism industry must use social-media marketing. When consumers look for information regarding traveling, hotels, resorts, restaurants, local activities and more, they turn to the internet, specifically social media.

Using social media to engage with travelers is a great way to attract new customers and get them excited about what you offer. The best part is the return because social-media marketing can drive the healthiest ROI out of all your online marketing campaigns when executed correctly.

Related: 5 Ways Social Media Has Transformed Tourism Marketing

Here are some helpful tips to

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