Short message service (SMS) polls are a form of text message marketing that capitalizes on the immediacy of a text message to quickly gather customer-driven feedback. Digital marketing always aims to get closer to the consumer, and SMS polls offer businesses their most intimate access yet. Read on to learn how SMS polls can help you improve your marketing strategy.

What is an SMS poll?

An SMS poll is a simple question sent through an  to a business’s customers. These polls often require a response of just a short keyword or letter. They are used to gauge customers’ reactions to questions that may drive future promotions and product decisions. Customers’ brief answers to these questions help to serve as an interactive advertisement that boosts engagement with the brand.

Polls are sent directly to recipients’ phones and are received like any other text message, and respondents can answer the questions as they

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