Most people who own a mobile device are familiar and comfortable with texting. It has become a regular part of their lives. This makes business texting a powerful and affordable way to communicate with customers.
What is business text messaging?
Business text messaging (or business texting) involves sending and receiving text messages from a business phone number to prospects and customers. Business texting is a form of communication and marketing that businesses can use to correspond with their target audience. Examples of business text messaging include sending customers promotional offers, updating the status of orders and services, and responding to queries about business times and locations.
Business text messaging falls into two categories:
- SMS (Short Message Service) supports alphanumeric messages consisting of up to 160 characters. Most telephone, Internet, and mobile-ready devices support SMS messaging.
- MMS (Multimedia Message Service) supports text messages greater than 160 characters, as well as multimedia (e.g., images
Article source: https://www.business.com/articles/best-ways-to-use-business-texting/
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