During the third quarter of 2020, Omnisend, an email and SMS marketing automation company, saw a 1,681 percent increase in push messages, which had a 53.6 percent open rate. The push notifications of deals may come in handy for some shoppers, but too many may come across as a nuisance.
Article source: https://www.wtsp.com/article/money/consumer/how-to-unsubscribe-from-marketing-text-messages-e-mails/67-54bc8d80-7931-4061-a069-e9df809a4336
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