February 2013 was the year “content marketing” started picking up real steam. 

It got so popular that businesses grew curious and started searching Google for any information they could get on creating content that would help them grow.

And in 2020, interest on the term reached an all-time high.

content marketing budget impactcontent marketing budget impact

Organizations now have content teams with specific people and resources focusing exclusively on creating content, using it to engage specific audiences and drive business.

But There’s a Stifling Problem Now

It’s become significantly harder for these teams to get results from the content they’re publishing – especially for those that don’t already have an engaged audience.

A 2019 SEMrush survey revealed that 54% of 1,200 marketers in a 2019 survey say their top content marketing challenge

Article source: https://www.searchenginejournal.com/stop-wasting-money-content-marketing/354598/

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