Sonntag and her colleagues at Podium aren’t advocating for an SMS-only strategy, but they see SMS marketing as a weaker pillar than most companies’ email and phone marketing. It’s an area that the mortgage industry hasn’t begun to tap into at scale yet because of how document-driven this industry is, lending most formal communications to go via email, while points of connection happen over the phone. Email, though, lacks the instant engagement and response of a text. In addition, Sonntag noted that given the sheer volume of time customers spend on their phones, text messages are a means of accessing a customer exactly where they are, provided the content of the message is solid.
Content is key to using SMS marketing as mortgage pros need to appear friendly, engaging and interpersonal without losing a sense of professionalism. Sonntag’s approach is to use conversational language and fully talk with your customers via
Article source: https://www.mpamag.com/news/how-to-reach-your-customers-where-they-are-255471.aspx
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