James Ashton from FindMyUKCasino.com says that eCommerce businesses must offer mobile payment options and suggests ways marketers can advertise payments to customers.
Ecommerce businesses are fully aware that they must provide consumers with a varied range of payment methods if they are to capture the widest possible market share.
In the past, offering debit card and credit card payments would suffice, but today more than half of all global payments are estimated to be made via alternative payment methods.
And with the value of mobile payments in the USA alone rising 41 per cent year-on-year from $69.8bn (£53.2bn) in 2018 to $98.8bn in 2019, mobile payment methods are fast becoming the preferred option among shoppers.
If they haven’t already, ecommerce businesses must add the likes of PayPal, Klarna, Revolut, Apple Pay and Samsung Pay to their payment gateways or risk losing market
Article source: https://mobilemarketingmagazine.com/how-to-market-mobile-payments
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