With the increased use of mobile devices across the globe, marketing campaigns need to rush into adapting their styles of delivery. Email campaigns have proven exceedingly useful to reach out to consumers and develop leads. However, the change in format from reading on a desktop to reading on a mobile screen has already negatively influenced how users see email marketing campaigns.
Even though their formatting might be off, emails are still too effective to get rid of completely. The solution is to adapt emails to the mobile delivery medium. To help, 11 members of Forbes Agency Council look at how a company can set about changing its email marketing campaign to suit mobile devices better.
Members share their best tips for mobile-friendly email campaigns.
Photos courtesy of the individual members
1. Think Mobile-First
Test designing emails that are
Article source: https://www.forbes.com/sites/forbesagencycouncil/2019/10/16/how-to-make-an-email-marketing-campaign-more-mobile-friendly-11-actionable-tips/
Recent Comments