Whether you’re graduating from an email service provider (ESP) or simply looking to reach your customers more holistically, growth marketing automation is a powerful technology that drives brand evangelism, and it should be the center of your martech stack.
For businesses looking to scale responsibly, marketing automation allows for massive growth by both building the funnel and delivering on the kind of brand experience that is needed to win.
Businesses and consumers alike increased their digital engagement during the pandemic. Global marketing automation spending will reach $25 billion by 2023, according to Forrester, and many practitioners are considering adopting a marketing automation solution to meet the moment.
If you fall into the bucket of folks racing toward automation, you might be staring at a shiny new platform, wondering how to effectively start tapping into its powers. Read on for a practical guide to help you get the most out of automation
Article source: https://www.marketingprofs.com/articles/2021/45637/how-to-kickstart-a-growth-marketing-automation-strategy
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