Kristina: Since the pandemic began people have dramatically increased the time they spend on mobile devices. What impact is this having on marketers?
JulieAnn McKellogg, Director of Audience Growth, Subtext: [Mobile] o naturally lends itself to a two-way relationship with customers given its direct, immediate and private nature. The platform has an open rate of around 90%. Customers can ask questions and offer feedback without trolls or algorithms getting in the way. And as a brand, marketers can finally have quick and honest conversations with their customers. In addition, while time on phones may be up, marketers should take this opportunity to recognize that SMS gives them access to a market they likely haven’t been reaching. A 2019 study from Pew Research Center shows that over 33 million adults have no immediate access to the internet, breaching a marketer’s ability to reach them. As Article source: http://www.bizreport.com/2020/10/expert-how-to-engage-consumers-through-mobile.html
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