The BulkSMS team looks at the different channels you can leverage to build an opted-in SMS database of customers and prospects.
So, you’ve got a great SMS marketing campaign idea and you’re all set to hit send, but do you even know who your SMSes are going to? Is your database a list of interested customers, or are you taking a shot in the dark and hoping the right message gets to the right people – or even gets through at all?
Building an SMS database of real, interested customers is crucial to making your SMS campaign a success. Even more importantly, before you send SMSes to anyone, they need to agree to receive communications from you. And yes, that means that buying a random SMS database is not an option.
So how do you go about building an SMS database the right way?
Article source: https://mobilemarketingmagazine.com/how-to-build-an-sms-database-the-right-way
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