Not every brand is an e-commerce model, and even the offline stores can have a sound digital marketing strategy

By Atul Mathur

Running a successful business nowadays is an uphill task. Being an entrepreneur is not so easy as you need to look at all by yourself. Be it operations, sales, marketing, product development or finances – you have to be Jack of all trades. But with a good digital marketing strategy, at least you can reduce the burden of getting good sales and get the cash flow running. So here’s a step by step process to create a winning marketing strategy if you’re new to the online world –

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