How to Avoid Tone Deaf Marketing in Uncertain Times

To say that these are unprecedented times we are living in would be an understatement. With the spread of COVID-19 into a global pandemic, our personal and professional lives have been dramatically altered in an astonishingly short period of time. Entire nations are under quarantine, business and school closures are rampant, and the phrase “social distancing” is possibly one of the most talked-about and pressing concepts of the day.

In these times, customer communications – particularly digital ones – become especially important. But, now more than ever, it is critical for marketers to be mindful of what they say, how they say it and even when.

As marketers, we must be certain that we aren’t conveying the wrong message to our audiences and that we aren’t being inadvertently insensitive during a global crisis. Here are some essential tips to follow to

Article source: https://martechseries.com/mts-insights/guest-authors/how-to-avoid-tone-deaf-marketing-in-uncertain-times/