In the midst of a pandemic, a prospect might not respond to a company’s tried-and-true sales pitch the same way they once would. COVID-19 has forced sales departments across Austin tech to strategize in order to continue bringing in revenue while businesses adapt to a socially-distant world.
At SMS-based marketing platform EZ Texting, sales had to adjust their value proposition, update customer profiles and talk tracks.
Meanwhile, legal tech company DISCO helped its clients upgrade their technological infrastructure with a sense of urgency, as legal teams worried about their ability to serve clients outside of the office. In both instances, the companies needed to apply compassion to their customer interactions.
“Successful sales organizations are about relationships and building a human connection,” Andrew Shimek, DISCO chief revenue officer, said. “And now with COVID-19, those connections are more important
Article source: https://www.builtinaustin.com/2020/04/28/adapting-sales-strategy-covid-19
Recent Comments