The good news is Generation Z loves to shop at brick-and-mortar stores. But if you want to attract this generation and keep them coming back to buy from your store, there is one additional thing your store has to have. Fortunately, it’s so easy to offer that doing so is a no-brainer.

Here’s How to Attract More Generation Z Shoppers

According to a study by HRC Retail Advisory, more than 90 percent of Generation Z shoppers (which the study identified as age 10 to 17) say a strong WiFi signal is important to their overall shopping experience.

Generation Z shoppers have never known a world without smartphones, and they want to stay connected to their friends via social media while they shop. Keeping them connected pays off for retailers. For example, more than four in 10 Generation Z shoppers say they have purchased clothing or accessories in a

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