At the annual Funnel Hacking Live Conference hosted by Clickfunnels, Emily Richett sat down with Tyler Shaule, a teacher, camp director and entrepreneur, to learn how he revived a struggling summer camp and helped it reach seven figures in revenue. Here are the three things Shaule did to scale the camp.
1. Leverage video content in online marketing.
Shaule says that focusing on video content in his online marketing helped generate excitement about the summer camp. This is especially effective due to the emotional marketing value of a camp. Parents don’t just want the facts, like the schedule and cost. They want to actually feel what their children will experience, and what better way than to show them?
“We’re able to use online marketing in a really new and exciting way,” Shaule says, “to do what we’ve always tried in the past to do in an offline way, which was build trust and get people excited
Article source: https://www.entrepreneur.com/video/336731
Recent Comments