The world of marketing is dominated by digital content, and that’s perfectly understandable. And while the rise of the internet offers some of the most influential and exciting marketing options in history, the sudden migration towards a model that skews towards online content leaves many promising options undervalued.
SMS text messages are valuable forms of marketing as ever, and they’re unlikely to lose their value anytime soon. Here’s why you should make SMS marketing a critical link in your marketing chain.
It Offers Responsive Outreach
Most customers spend a significant portion of their day staring at a phone screen, and that means that SMS marketing provides you with arguably the most captive audience in the history of marketing. The numbers are pretty incredible here.
Over 97% of customers read text messages within 15 minutes of receiving them. It should come as no surprise then that nearly half of SMS marketing
Article source: https://www.bocaratontribune.com/bocaratonnews/2021/03/how-text-message-marketing-is-beneficial/
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