A handwritten letter received in the mail communicates something beyond the actual words in the letter. It means the other person took the time to handcraft their words, organize their thoughts and maybe add an illustration. It’s more than the sum of its parts.
A handwritten letter is a great marketing or sales piece when communicating with customers, but it’s not the most efficient or expedient way to communicate that someone’s house is on fire or that someone may have broken into a customer’s house if you’re a security installer.
More and more, people rely on and expect immediate communication; “I want it now!” or “I need it to be clear and concise.” Almost everything else in your life communicates with you through your phone. Work when you’re home, home when you’re at work, the news you’re interested in, Amber alerts, weather warnings, games, etc.
The transition to immediate communication has evolved
Article source: https://www.cepro.com/business-support/operations/how-sms-texting-and-2-way-chat-can-improve-customer-satisfaction/
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