By Tushar Agarwal
SMS is exceeding different forms of marketing communication including social media messages and emails. It is mainly because consumers are moving to mobile purchases with online shoppers in India expected to reach 220 million by 2025, as per the recent statistics. To tap into the opportunity to interact and connect with consumers, brands are leveraging the potential of Short Message Service (SMS).
Being one of the fastest ways to interact, consumers engage with SMSs much faster than any other channel as it takes 90 seconds to answer a text than 90 minutes or more to respond to an email. In the present digitally-driven world, SMS marketing has proven efficiency in reaching out to customers for new product launches, seasonal sales and offers, etc.
New-age SMS marketing
Over the years, SMS marketing has undergone tremendous evolution due to the widespread adoption of technological advancement. Latest technologies such as Artificial Intelligence has come
Article source: https://www.financialexpress.com/brandwagon/writers-alley/how-sms-marketing-continues-to-evolve-via-ai/2373137/
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