Marketing is all about getting your voice heard. Goods and services are promoted daily through a host of different channels, ranging from billboards to Facebook and Amazon Ads. With the relentless advance of new technology comes new opportunities. Companies have to stay current in their marketing strategies to survive.
One marketing method that is on the rise has to do with SMS or Text Marketing. It’s based on the fact that in the UK for instance, 93% of all people have a phone. Each person sends around 117 texts each calendar month. Of all the phone users in the USA, over 80% are active texters. When looking for a potential customer audience, nearly 9 billion phone connections globally is a massive market.
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