Regardless of the circumstance, retailers must meet their customers where they are. With cell phone usage increasing by 56 percent among all consumers since COVID-19 stay-at-home orders have been enforced, retailers must pivot their marketing strategies to meet customers in their new medium of choice: SMS.
According to research from BounceX’s COVID-19 retail report, owned channels like SMS and email marketing are driving more conversions and revenue than paid media spend. In fact, SMS marketing messages are experiencing a 100 percent open rate, and clickthrough rates have also spiked since the beginning of the COVID-19 pandemic. What does this mean? That people are browsing and shopping on their mobile devices more than ever before.
SMS has the potential to be a game-changing channel for retailers, especially during these unprecedented times. Retailers can leverage this channel to regain lost revenue caused by store closures and re-engage with loyal customers. However,
Article source: https://www.mytotalretail.com/article/how-retailers-can-re-engage-their-customers-via-sms-marketing/
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