For many people, online shopping has become tied to a sense of convenience and ease — it helps them find the items they are looking for quickly and without risk. For those who were initially hesitant to rely on online shopping, the last year has proven to be habit forming.
Today, nearly 85% of people are shopping online. Days spent window shopping and scanning their favorite store’s aisles have shifted to finding inspiration on social media and browsing product categories on e-commerce websites. Customers still crave one-to-one connections to complement their shopping journey and to foster the sense of connection that comes from interacting with brands in real time — which is why they are increasingly opting-in to hear from brands through personalized text messaging.
Recognizing the opportunity this shift in behavior represents, Mented Cosmetics invested in text message marketing to connect with their audience and build brand loyalty.
“Make-up can Article source: https://www.glossy.co/sponsored/how-personalized-text-messaging-builds-brand-loyalty/
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