How Not to Lose Attention of Gen Z in the 8 Seconds that You Have?

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

Over years marketing adapted well to changing times. From the Silent Generation and the Baby Boomers to Gen X and Gen Y, every period in time has heralded its own marketing challenges. Even so, the challenges posed by Gen Z to marketers are incomparable, as it is the first ‘digital native generation,’ a population that has never seen a world without the Internet and digital technology. The denizens of Gen Z have integrated technology seamlessly into their lives.  

This necessarily means that any company wanting to win today must make full use of the Internet and the social media and must be digitally accessible at all times.

But why is Gen Z so Important for Marketers?

Well, for starters Gen Z represents USD 44 billion in purchasing power, as reported by the “Uniquely Gen Z” study conducted by the IBM

Article source: https://www.entrepreneur.com/article/334791