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Gone are the days of leaflets, postcards, repeat emails and messaging services to get more customers?

Well, truth be told, the marketing industry or the small and medium enterprises business (SMEs) isn’t the same as it used to be before. Innovation in direct to customer marketing has evolved along with the SME sectors in the past few decades. The focused approach has helped the sectors in optimizing the marketing budgets while attracting the relevant target audience. Taking this evolution into consideration, the marketers are taking help of AI and ML for better targeting of the audience. It is obvious that the audience is more glued to their hand-phones ever than before.

Today’s marketing initiative goes far beyond the mainstream print ad, newspaper ad, and hoardings. Much of the evolution in the marketing world can be credited to the rise of

Article source: https://www.entrepreneur.com/article/334520

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