Marketers know the key to success is meeting the customer where they are, but that’s a lot easier said than done when everyone is stuck at home due to the Covid-19 pandemic. Fewer customers are ready to buy in-person at brick-and-mortar retailers, and many have been forced to tighten their budgets during uncertain times.
One direct outcome has been the increasing power being given to mobile marketing, which has become an even more powerful tool in the arsenal of marketers, specifically SMS. It’s impossible to deny the ubiquity of mobile phones, with 21.5 million devices in Australia alone, and with 80% of adults expected to own a smartphone by 2025.
What’s more, Australian consumers have been forced to spend more time in front of their screens during lockdowns, making them more receptive to mobile marketing than ever before.
Based on these trends, it’s clear marketers need to take a serious look at Article source: https://www.thedrum.com/opinion/2021/09/24/how-marketers-can-make-the-most-their-mobile-marketing-the-post-covid-world
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