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COVID-19 is driving businesses to invest in long-term digital solutions with a focus on SMS messaging and omnichannel communication solutions, according to data released by Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security.
Infobip has been tracking how its clients are engaging in new ways with customers since the beginning of global lockdowns in March. Activity across its communications platform, which has the capacity to reach more than seven billion mobile devices and “things” in 190-plus countries connected to more than 800 telecom networks, according to officials, underscores a rapid acceleration of customer-centric digital transformation plans within organizations.
“Now more than ever before, companies are looking for ways to create seamless experiences and maintain relationships with their existing customers through digital channels,” said Craig Charles Webster, head of marketing
Article source: http://www.petproductnews.com/News/How-COVID-19-Is-Accelerating-Adoption-of-Omnichannel-Marketing/
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