More states are moving towards legalization, opening new markets for cannabis brands. However, because of the rigid regulations and restrictions that exist around advertising, many cannabis and CBD companies are throwing all of their ad dollars at billboards and local print, overlooking more powerful channels for exposure and engagement.
While the big platforms including Facebook, Instagram and Twitter are tricky to navigate, there are digital channels available. As cannabis brands enter increasingly competitive marketplaces, these creative solutions are more necessary than ever.
Related: The Marijuana Advertising Double Standard Is Stifling Our Industry
Leveraging OOH advertising.
Digital billboards and other screen-based advertisements, known collectively as digital out-of-home (OOH) marketing, are highly visible placements for cannabis brands in addition to the static billboards they’re already buying.
OOH advertising is set to more than double its total market value, reaching $26 billion by 2023, and is open to the cannabis industry. Out-of-home advertising
Article source: https://www.greenentrepreneur.com/article/336691
Recent Comments