As safety protocols, dining room closures, and other business restrictions changed rapidly at the outset of the pandemic, brands needed a convenient way to connect with their customers. But brands sending out emails and push notifications via loyalty apps learned the hard way that consumers aren’t always opening and engaging with those traditional forms of messaging.
Pizza chain Papa Gino’s Pizzeria and its sister brand, D’Angelo Grilled Sandwiches, instead found success with mobile messaging, which has up to a 98 percent open rate. In comparison, email has a 5 percent open rate, while 30 to 40 percent of customers who download loyalty apps immediately turn off the push notifications. And though the brands were using mobile messaging to communicate things like the measures being taken to keep their guests safe, they have also seen great success before and during the pandemic using the channels to promote time sensitive offers used to Article source: https://www.qsrmagazine.com/sponsored/how-brand-achieving-500-percent-return-marketing-spend
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